Life Lessons & How Tos

How to Write a Good Obituary That’s Memorable

I‘ve been reading the obituaries lately. Once you hit 70, it’s required. What strikes me is how they make the recently deceased so vanilla, so plain and soulless. Obituary writers must see this as a dull, dull world. Death of Common Sense: An Obituary Everyone dies. They leave loving husbands and wives and children and…

Successfully Selling to Seniors
Life Lessons & How Tos Trivia & Facts

Selling to Seniors: The 10 Commandments to Pulling It Off

Want a piece of the trillion-dollar senior market?  Successfully selling to seniors is possible. Here’s how: Have a good product or service, treat us well and fair, and follow these Commandments. You will be successful. Contrary to everything you’ve heard, there are markets to be had and money to be made far to the right…

hearing aids
Health & Medical Life Lessons & How Tos

How to Shop for Hearing Aids: 10 Easy Steps for Seniors

Millions of Americans experience premature hearing loss. Even so, about 60 percent of people who need hearing aids don’t get them for a variety of reasons, including concerns about appearance, cost, and the logistics of how to find one. The following tips can help you navigate the process of selecting a hearing aid. Find a…

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